In the Press
Roxana Aesthetics Clinic is an aesthetic clinic on Al Wasl Road, Dubai, founded in 2022 by Roxana Diaconu. The clinic and its founder have appeared in Vogue Arabia, The Scottish Sun and Victor Magazine, were named Best Aesthetic Clinic in UAE 2026 by International Business Magazine, and Roxana has written for Forbes Business Council and Forbes Japan.
- Vogue Arabia
- Forbes Business Council
- The Scottish Sun
- Forbes Japan
- Victor Magazine
- International Business Magazine
Best Aesthetic Clinic in UAE 2026. Named by International Business Magazine.
International Business Magazine named Roxana Aesthetics Clinic the Best Aesthetic Clinic in UAE for 2026. The magazine pointed to the clinic’s mix of advanced aesthetic technology, qualified practitioners and personalised, client-centred care since its founding in 2022.
Featured coverage
Where to Try Korean Skin Treatments in Dubai
Vogue Arabia lists Roxana Aesthetics Clinic among the Dubai clinics taking the Korean “glass skin” approach, highlighting its multi-step Korean Facial and the PRX-T33 peel.
Lessons From Building A Beauty Clinic In An Ultra-Competitive Market
Roxana’s account of opening a clinic in Dubai’s crowded beauty market by fixing what frustrated her as a client: honest advice, attentive care and proper follow-up.
“In a market chasing scale, choose to chase substance.”
Roxana Diaconu
How to get Kate Middleton's luscious locks in four easy steps
Roxana explains the everyday habits behind the Princess of Wales’s glossy hair, starting with a protein-rich diet, and what to avoid.
Leadership Lessons From Running A Business In Dubai
A week of staff resignations, and what it taught Roxana about pairing compassion with structure, clear hiring standards and quick decisions.
“Leadership is not only about compassion. It’s also about structure, timing and courage.”
Roxana Diaconu
Roxana Clinic
A profile of the clinic’s approach: individual treatment plans, a calm setting and long-term skin health over quick fixes, with Roxana’s advice to younger clients on social-media beauty standards.
“Beauty is a journey, not a destination.”
Roxana Diaconu
How Reaching A Breaking Point Can Help You As A Founder
Roxana argues that a founder’s lowest moment can clear away fear, sharpen priorities and lead to more empathetic leadership. Republished in Japanese by Forbes Japan in January 2026.
Clinic facts
Founded in 2022 by Roxana Diaconu, after years as a client of clinics across Dubai. Read her story.
Best Aesthetic Clinic in UAE 2026, named by International Business Magazine in October 2026.
Listed by Vogue Arabia among Dubai’s clinics for Korean skin treatments, May 2026.
Bylined in Forbes: three Forbes Business Council articles and five expert panels in 2025, with one column republished by Forbes Japan.
DHA-licensed facility at 825 Al Wasl Road, Al Safa 2, Dubai.
Eleven treatment platforms, including Morpheus8 Pro, Emsculpt NEO, Thermage FLX, Alma PrimeX and Soprano Titanium.
More coverage
The Japanese edition of Roxana’s Forbes column on how a founder’s breaking point can lead to stronger leadership.
Roxana’s tip: show the people behind the business, so clients feel they know the team before they walk in.
On packaging as an emotional connection: in luxury aesthetics, presentation shapes how clients judge quality and whether they return.
Design for comfort: warm, homelike spaces with natural light help a team feel confident and creative.
Back a valuation with traction, revenue growth and customer demand, not a headline number.
A clear crisis plan, personal check-ins and flexible working for staff going through a hard time.
Roxana Diaconu
Roxana Diaconu opened Roxana Aesthetics Clinic in 2022 after years as a client of Dubai’s clinics. She built it around what she found missing: honest advice, unhurried care and real follow-up after treatment.
She has written for Forbes Business Council on building a clinic in a competitive market and on leading a team in Dubai, and her column on founder resilience was republished by Forbes Japan. Roxana is available for comment on clinic entrepreneurship, aesthetic technology and skin and hair care.
Writing about aesthetics in Dubai?
Roxana Diaconu and the clinic’s doctors are available for expert comment on skin, hair and body treatments, aesthetic technology and building a clinic in the UAE.
or call +971 4 346 4401